Project details.
Financial wellness product design across web and mobile, including UX flows, responsive UI, brand direction, component-based design systems, product videos, and stakeholder presentations.
Client
SERA
Year
2024 - 2025
Service
Product Design
UX/UI Design
Design Systems
Brand Design
Presentation Design
Motion Design
Website
Turning an early product concept into a clearer web and mobile experience.
SERA started as an early financial wellness product concept that needed clearer structure, stronger flows, and a more usable interface across web and mobile.
I redesigned core pages, reorganized user journeys, simplified navigation, and created responsive layouts so the product felt more intuitive from onboarding through key product flows.
I also created a component-based design system with reusable UI patterns, layout structures, color rules, and scalable components to make future updates easier for developers.
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