Project details.
Editorial catalog design for a technical elevator company, turning complex product information into clear layouts, diagrams, iconography, and brand-aligned sales materials.
Client
VDF Vertical
Year
2021
Service
Editorial Design
Digital Design
Brand Design
Website
Turning technical product information into a clear editorial catalog.
The main challenge was organizing dense technical information about elevator systems, materials, lighting, and product options into layouts that were easy to scan and understand.
I used hierarchy, spacing, color, iconography, and structured editorial layouts to make the information clearer and more useful for sales conversations.
The final catalog aligned with the company's brand and helped present technical product information in a more polished and accessible format.
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